10 Aug 2019
Buying Ratings

McDonald’s receipt: “Tell us how we’re doing!  Rate (5) highly satisfied to receive One FREE …”

A forum post: “Hello developer.  I am offering you 1000+ 5 star review on your google play store apps/games.  If you are interested in review then please send to me your whatsapp number …” [or maybe just a scam to get your info]

Gaming the system: for a variation on this re customer support surveys, see my old “A Visit From DEC Corporate” post.

Category: Daily-Grind
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26 Jun 2019
Clickbait

TL;DR: roughly 12% of the page was content

One of the lowest forms of advertising is “clickbait” sites, which FaceBook loves to inject into your feed. My current practice is that if I see a clickbait site’s “promotions” scroll by more than once I permanently block that site.

On rare occasions, in moments of weakness, I will be lured in by a new site that offers “10 Ways to Painlessly Remove Nose Hair” or “40+ Little-Known Facts About Some-Forgotten-80s-Sitcom” or similar nostalgia-invoking titles, where the “40+” means that an infinite number of ad pages will be displayed until your carpal tunnel pain or mind-numbing overload prevents you from making any more mouse clicks.

On one of these journeys I was amused at how far these sites will go in reducing content. I calculated the average screen area of one of these site’s pages: about 112 square inches (5-3/4 inches iPad screen width x 19-1/2 scroll inches).

The actual “content” consisted of a small bland image and a sentence or very brief paragraph, sometimes actually related to the image. This area was typically about 3-1/4 inches x 4-1/8 inch — about 13 square inches.

So, roughly 12% of each page was content. The rest was some minimal site boilerplate and about 10 advertisements. They need to tune their ad selection algorithm, however, because sometimes a single ad was duplicated up to 5 or 6 times (though I suppose that could be intentional).

Fortunately they put the content and the “Next” button near the top of the page, so scrolling wasn’t actually needed to read and proceed — I’m sure that will be corrected in a future revision.

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16 Jun 2019
The Honorable O

A final riff on the quirky (mis)use of my name….

Way back in time, either through mistyping or bad OCR, the “Horn” in “Larry O. Horn” got turned into “Honr”, which led to some interesting mail. That “Honr” became “Honorable”, so I received mail addressed to:

    Larry O the Honorable

with the affectionate salutation

    Dear The Honorable O

For some reason that sobriquet never caught on at work.

I’m also grateful that no one turned it into a play on the movie titled “The Story of O”.

Category: Daily-Grind, humor
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14 Jun 2019
Hi, I’m Olin

In the continuing saga of junk postal mail, a new variation has shown up — “Olin Horn”. I’m eagerly awaiting a slew of new fodder for my shredder.

This did remind me that in my high school days I began signing my homework as “L. Olin Horn”. Perhaps I was tired of “Larry”, or tired of people assuming that it was short for “Lawrence” (not my name). Or maybe I was just pretentious.

While I was working at Millsaps, the Olin Foundation funded a new building — “The Olin Building”, of course. I was amused by the number of times I was asked, sometimes half-seriously by new acquaintances, if the building was named after me.

In one of my instantiations as a college student, I lived in a quad with two other Larrys. We solved that issue by me being “LO” (el-oh), one being “Doughnut”, and the other just plain “Larry”. Fortunately the “Hello, LO!” phrase died out rather quickly.

So far, I’ve been spared the variations of “Olan” and “Olen”, and “Horn” getting transmuted into “Horne”, but I figure it’s only a matter of time.

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12 Jun 2019
Not a tax prep company

I’ve been wondering why I’ve been getting a lot of junk postal mail addressed to the company “Larry Olin Horn” for the last couple years; mostly business credit scams, but also other interesting stuff, even an occasional sample trinket (cheaper by the thousand) to hand out to my “customers”.

Perhaps it’s the bogus listing I just discovered at buzzfile.com. It claims that I — just plain “Larry Horn” — am an employee of said “tax preparation company” which has been in business at my home address for two years. It even includes my old residential phone number as the company phone.

Of course I can’t change or delete the listing unless I register a login. Riiight …

Just for the record, I don’t run any type of business, neither from my home nor elsewhere.

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12 Jan 2015
GPG / PGP keys for 2015

My GPG/PGP public keys for 2015, valid for one year,
also available from a keyserver near you.
Replace the “:FOO:” with “@” for proper addresses.

Personal correspondence:
– Larry Olin Horn (lohnet 2015) <hornlo:FOO:lohnet.org>
– Fingerprint: 8267 80C1 4E42 C842 2531 7C50 35B3 5C3A CFC9 65AD

Business:
– Larry Olin Horn (ptk 2015) <larry.horn:FOO:ptk.org>
– Fingerprint: 2696 A2E1 278E C783 F974 C9E7 ABFD 5366 8564 9882

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05 Feb 2014
GPG / PGP keys for 2014

My GPG/PGP public keys for 2014, valid for one year,
also available from a keyserver near you.
Replace the “:FOO:” with “@” for proper addresses.

Personal correspondence:
– Larry Olin Horn (lohnet 2014) <hornlo:FOO:lohnet.org>
– Fingerprint: 6CE1 684B 51FA 154A 3E9F 90E9 CD10 42E5 74D3 FFB3

Business:
– Larry Olin Horn (ptk 2014) <larry.horn:FOO:ptk.org>
– Fingerprint: EFAF 86A6 4B75 C2DD FC6F BC7A 6A9D 2055 2B9D E7CE

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30 Apr 2013
Still alive and kicking

Thanks for the phone calls checking on me. Note that the obit in the Clarion-Ledger is not mine.

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08 Jan 2013
GPG / PGP keys for 2013

My GPG/PGP public keys for 2013, valid for one year,
also available from a keyserver near you.
Replace the “:FOO:” with “@” for proper addresses.

Personal correspondence:
– Larry Olin Horn (lohnet 2013) <hornlo:FOO:lohnet.org>
– Fingerprint: 670B F67F AC19 02DE D4BD B8A6 45AD F013 57B4 2262

Business:
– Larry Olin Horn (ptk 2013) <larry.horn:FOO:ptk.org>
– Fingerprint: 7F44 7AAE 2BEE 5FB5 CDBA 53B4 200E 5B80 5244 3E2C

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25 Jan 2012
GPG / PGP keys for 2012

My GPG/PGP public keys for 2012, valid for one year,
also available from a keyserver near you.
Replace the “:FOO:” with “@” for proper addresses.

Personal correspondence:
– Larry Olin Horn (lohnet 2012) <hornlo:FOO:lohnet.org>
– Fingerprint: 7970 A8CE A806 AF13 22DE 6423 516C 2C8D C143 C726

Business:
– Larry Olin Horn (ptk 2012) <hornlo:FOO:ptk.org>
– Fingerprint: C323 67EF 0008 B488 02C2 9D79 2123 87CC 2FDC 9E2F

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