I received another postal spam (pspam?) from Internet Corporation Listing Service (ICLS) today. For a mere $35.00 / year, they will submit my domain to “14 established search engines”, and send me quarterly reports of my ranking.
The Wikipedia entry for ICLS describes their “fraudulent” service. The solicitation is designed to look like an invoice, so that careless or naive recipients will send them money. Arrrgh. All for stuff you can do for yourself, for free. Even if you don’t do anything, you’ll show up in most search engines. If you must play the Search Engine Optimization (SEO) game, and don’t want to do it yourself, at least look for someone reputable.
Just the first page of a Google search shows complaints back to 2003. ICLS’s WHOIS entry was created in 1995 — taking advantage of naive domain owners for over a decade.